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Commanding value for National’s standard linear analog
products
We have proven we have the right products, and we continue to leverage
our process technology, packaging, logistics and support to delight
our customers. We are truly adding value, helping our customers
differentiate their products in the market.
So, how is the analog market growing with respect to the rest
of the semiconductor industry?
SIA/WSTS forecasted growth rate (2005-2009)
Source: SIA/WSTS June 2006 forecast
(Dollars in billions)
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And how fast is the standard linear portion of the overall analog
sector growing?
According to SIA/WSTS, Standard Linear is projected to grow faster
than the overall semiconductor market. Standard Linear is expected
to grow 15.1 percent in 2006 versus industry growth of 9.8 percent.
Standard Linear is being driven by a surge in power management (17.8
percent growth in 2006), a segment where National has a leadership
position, as well as in amplifiers (15.6 percent growth).
So, how is National doing in the standard linear market with
respect to the rest of the suppliers?
National’s standard linear market share trend
Source: SIA/WSTS and National Semiconductor
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