National Semiconductor Annual Report: Markets

National Semiconductor is the premier analog company driving the information age. Our products are optimized to deliver The Sight and Sound of Information to the end user. National focuses on the fast-growing markets for wireless handsets, display technologies, PCs and servers, and networking equipment.

	Thin, light, low power. These are the keys to today's small-footprint flat display screens with unprecedented brightness, color, and sharpness. From displays for handheld mobile phones and PDAs, to larger desktop monitors and even flat-panel TV screens, National's analog and mixed-signal components are the critical elements bringing bright, high-quality images to the user while saving both space and power.
	National's chips support all the worldwide mobile and cordless phone standards. Our leadership in analog and mixed-signal technologies are the key to great sound quality, longer battery life, lighter weight, and smaller size. We're also bringing new capabilities, such as our CMOS image capture technology that enables popular features such as camera/phone combinations. And our white LED drivers enable sharp, full-color, backlit displays.
	National products deliver just about everything you hear, see, or touch for today's PCs and server markets. From audio technologies that deliver rich, full sound, to our keyboard controllers and Advanced I/O (input-output) devices, National products help turn digital ones and zeroes into information people can use. In notebooks, our power management chips make batteries last longer, while our thermal management products keep your machine cool and quiet.
	National provides end-to-end solutions for the networking markets. Our DsPHYTER™ and MacPHYTER™ devices are ideal for low-cost space- and power-saving networking applications. National's SafeKeeper™ product verifies the security of desktop and mobile systems, making them invulnerable to attacks that defeat software-only security solutions. National's new mini Baseboard Management Controller (miniBMC) offers system control and repair at half the cost of other BMCs. National also invented low-voltage differential signaling (LVDS)—the world's most popular differential data transmission standard. Our LVDS products deliver gigabits of information per second in mobile phone base stations, routers and switches, multi-service access equipment, and video gear.